Alterra Medical Announces Jeff Hastings as New Chief Executive Officer

August 31, 2021

Alterra Medical, a specialty healthcare distributor and commercialization solutions provider, is pleased to announce the appointment of Jeff Hastings, previously the Senior Vice President and General Manager of Commercial Sales and Marketing at Owens & Minor, as Chief Executive Officer. 

“As we invest in rapidly expanding the depth and breadth of Alterra, we are thrilled to be able to leverage Jeff’s experience in building and leading high-performance, customer service-focused teams,” said Ron Heffernan, Executive Chairman of Alterra. “With his tenure as a senior executive at Fortune 500 healthcare organizations, he has the business acumen and creativity to drive sales and marketing execution while diversifying our portfolio.” 

Prior to joining Alterra, in addition to his role at Owens & Minor, Jeff held senior-level executive roles at Hill-Rom, Roche Diagnostics, Cardinal Health, Parallon and Vizient (formerly MedAssets). His track record of results within highly complex healthcare and commercial organizations demonstrates his capability to address complicated challenges and drive transformative change. 

“I am honored to be joining Alterra at this important juncture of the company’s growth,” said Hastings. “My career has been dedicated to bringing critical healthcare products to the people who need them and I’m looking forward to bringing together the resources and relationships necessary to make Alterra the distributor of choice for healthcare systems of all sizes, commercial retail chains, government agencies and the public.” 

About Alterra Medical Alterra Medical is a specialty healthcare distributor and commercialization engine. Alterra partners with innovators and established manufacturers to expand market access in the channels most critical to their success. In addition to a well-established clinical sales force, Alterra offers customized distribution solutions, logistics, and infrastructure support. 

To learn more, visit https://www.alterramedical.com/.